summer time (anywhere) but especially at high altitude, means lots of sunscreen. i am always on the lookout for healthier, chemical free alternatives to the standard stuff for both channing and myself and i LOVE this product. episencial is a natural and organic skin care line for infants and kiddos. their sunscreen is an SPF35, is unscented and transparant - it goes on easily and smoothly with very little rubbing in. we tried several other brands that had either terribles smells or was too tough to put on - i hate the stuff that is so white and goopy that the bird looks like a little ghost running around! they have many other products, all of which are affordable, and they truly follow some pretty awesome green standards through their manufacturing process. another little tidbit- all of their packaging is designed by children's artist eric carle...how fun is that? i am really excited about finding this company!